About us

Fragrant moss in a perfume bottle

How we made the fragrant moss

The Fragrant Moss was made as part of a research project between 2011 and 2014. It lead a happy life in the petri-dishes until 2016, when the idea of the "Natural Air Freshener" was launched. We collaborated with creative people in San Francisco throughout 2017 to get this right. After several attempts, we now have more fragrant versions and with even stronger fragrances within several types of glass jars.
The fragrant moss is based on all these years of research and engineering efforts. We are continuously improving the moss, and will also during 2019 provide new fragrances. Our hope is that at some point, we don't need air fresheners based on chemistry, but can use green air fresheners with a fragrance that we have designed. 
Already now, we are experimenting with combining the fragrances to make our own unique fragrance mix. As soon as we are satisfied, and our perfumer Zarko Pavlov (from Zarko Perfume) is happy with it, then we will launch it in our shop. 

Engage with us, please. If you have special ideas, wishes or comments please do not hesitate to get in touch. We are very open to new initiatives, and we hope aim to make green sustainable product for everyone.

Discussing the moss in the lab

Henrik Toft Simonsen

Founder, CEO, PhD, MSc in Pharmacy

Henrik has more than 10 years of research experience with moss and photosynthetic cell biotechnology platforms. He is an Associate Professor at the Technical University of Denmark. Henrik spent 2 years at Cambridge University as a postdoc. He obtained his PhD in Natural Product Chemistry from The Danish University of Pharmaceutical Sciences in 2002. You can see Henrik as part of the videos presenting the Fragrant Moss.

 

​Hansol Bae

Founder, CSO, PhD, MSc in Biotechnology

Hansol has a PhD in molecular biology from Yonsei University in South Korea. He has worked as a postdoc at University of Copenhagen and the Technical University of Denmark. Hansol now works full time in Mosspiration Biotech, and if the main responsible for development of new fragrances and mosses.